The Coach brand book was designed & created by Melanie as a tool to visually showcase the brand’s heritage. Divided into multiple sections, the book displays the history, core values, designer timeline, leather characteristics & process.

Showcasing the dynamic brand of Coach, the history, heritage and, American House of Leather the viewer is introduced to the Coach motif Rexy and friends with augmented reality. A postcard is paired with each AR experience page relating to specific Coach locations.