• Art Direction & Photography
  • Branding & Editorial
  • About
  • Monthly Inspiration

Melanie McAlpine

  • Art Direction & Photography
  • Branding & Editorial
  • About
  • Monthly Inspiration

Coach 2016 Campaign - Art Direction

A photoshoot directed & styled by Melanie to represent the Coach Spring Summer 2016 collection. The photoshoot draws inspiration from the collection’s story - American grasslands road trip. The photoshoot highlights product with unique creativity through an unconventional perception of the grasslands.

Vera Wang - Photography & Art Direction

Styled & directed by Melanie. Displayed over a three-page spread, the photoshoot plays with powerful contrast depth and point-of-view. A cohesiveness between the product and the story it tells. The photoshoot represents a mock Wang A/W 2017 advertising campaign.

Gucci

An editorial photoshoot directed & styled by Melanie. Inspired by Gucci’s statement to go fur free as of 2017. The mock editorial shoot attracts viewers through large props and photo editing.

90s Nostalgia - Photography & Art Direction

Throwback to the 90s. The era reimagined through style and digital editing. The photoshoot displays the cycle of fashion trends and textures.

Portraits - Photography

Coach 2016 Campaign - Art Direction

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Vera Wang - Photography & Art Direction

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Gucci

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90s Nostalgia - Photography & Art Direction

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Portraits - Photography

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