• Art Direction & Photography
  • Branding & Editorial
  • About
  • Monthly Inspiration

Melanie McAlpine

  • Art Direction & Photography
  • Branding & Editorial
  • About
  • Monthly Inspiration

Coach Artifact

The Coach artifact was developed & designed by Melanie for viewers to take a dive into the world of Coach. The project includes postcards of Coach creative directors, design codes and Coach terminology.

The luggage shaped display pays homage to the Coach brand itself as the brand started out in men’s travel. It brings the brand’s heritage and modern luxury lifestyle together. Meanie designed the project entirely of repurposed Coach leather and hardware materials.

IMG_4754 2.jpg
IMG_4755 2.jpg
IMG_4756 2.JPG
IMG_4759 2.JPG
IMG_4758 2.JPG
47563953231_ecdd339f18_o.jpg